Bringing Horse Competitions Into the 21st Century: The Technology Exhibitors & Participants Crave

The horse competition industry, rich in tradition and history, has been slow to adopt modern technology that could vastly improve the experience for riders, trainers, parents and spectators alike. While the sport itself remains as thrilling as ever, the platforms and tools used to manage and engage with competitions are lagging far behind. The result? Frustration for everyone involved. When was the last time you didn’t cringe when being asked to submit your entry online for the upcoming competition?

Exhibitors and participants are eager to see integrated into their world—technology that could modernize the sport, make it more accessible, and enhance the overall experience. We’ve heard you, and Horse Spot is on a mission to help! This is what we are building for. Let’s explore further below:

1. Mobile-Friendly Platforms

One of the most common complaints from exhibitors is the outdated nature of the platforms used to submit entries, view schedules and results, and more. Many current systems are clunky, non-intuitive, and not mobile-friendly. Exhibitors need to access these platforms on the go, whether they are at the barn, on the road, or on the showgrounds. Modern, responsive web design is standard in most industries, yet it remains a rarity in the horse competition world.

What exhibitors want: A streamlined, mobile-first platform that allows them to easily submit entries, check schedules, view results and make payments from their smartphones or tablets. This platform should be intuitive, with a user experience that mirrors the best practices seen in other industries, such as travel or e-commerce.

2. Real-Time Data Updates

Are your results posted yet? Probably not. Currently, data at many horse competitions is often delayed, leading to confusion and inefficiencies. Whether it’s changes to the schedule, results, or important announcements, exhibitors and spectators are frequently left in the dark until it's too late. Root cause: the technology used by competition management is often outdated, making it difficult to push information out quickly and efficiently.

What exhibitors want: Real-time updates on schedules, scores, and standings, all accessible through an integrated app or web platform. Push notifications to alert participants and spectators to any changes immediately, ensuring everyone is always in the loop.

3. Integrated Communication Tools

Effective communication is critical in any competition setting, yet many horse shows rely on outdated methods like bulletin boards, PA announcements, or word of mouth. This can lead to missed messages, confusion, and frustration.

What exhibitors want: A centralized communication hub where they can receive all relevant information in one place. Imagine direct messaging from show management, automated reminders about class times, and even communication between exhibitors. The integration of SMS or in-app messaging ensures that important updates are never missed.

4. Enhanced Spectator Engagement

I love horse shows. They have a unique atmosphere that blends competition with community. But engaging spectators—especially those who aren't physically at the event—remains a challenge. Other than live streams at the largest of shows, the current systems rarely provide a dynamic experience for those watching from afar, such as family members or barn mates.

What spectators want: Easy access via a web platform to detailed horse and rider information, view real-time results and watch live streams. Additionally, the integration of social media to help bring the community together, allowing spectators to share their experiences and support their favorite competitors.

5. A Modern, Intuitive Interface for Show Management

The technology used by show management often sets the tone for the entire competition. Unfortunately, many of these systems are outdated, leading to inefficiencies and errors that trickle down to exhibitors and spectators.

What exhibitors want from management: The use of a modern, user-friendly interface that simplifies the complex task of running a competition and utilizes tools for real-time scoring, automated scheduling, and integrated communication with participants. A cloud-based system that allows for easy updates and access from anywhere would greatly enhance the efficiency of show management. And exhibitors will notice it!

Embracing the Future of Horse Competitions

The demand for modernization in the horse competition industry is clear. Riders, trainers, parents and spectators alike are eager for technology that enhances their experience, making it more efficient, engaging, and enjoyable. By embracing these innovations, the industry can not only meet the expectations of today’s tech-savvy audience but also attract new growth. At Horse Spot, we’re grabbing the reins and riding confidently into the 21st century. Ahh, the sweet smell of technology actually working for its users!

Michael Lenard

Sales & Customer Success

Michael is one of the founders of Horse Spot, bringing two decades of horse show management experience, including extensive work in show office operations, to the table. He also leads Horse Spot's sales, customer support and financial efforts. A seasoned amateur hunter/jumper rider, Michael has competed up to the 1.40m level and has earned several noteworthy wins, showcasing a deep commitment to the equestrian sport. Michael is also a passionate horse show judge, currently in pursuit of his USEF judging licensures.